Senior Marketing Manager
The Senior Manager, Marketing will be the first full time marketing position for Club Penguin. This position will be developing and implementing Club Penguin's first marketing programs. This individual will have responsibility for consumer insights and segmentation, brand stewardship, marketing strategy, and managing the marketing function. Responsibility will include both the North American market, as well as expansion into international markets.
Responsibilities:
Consumer Insights & Segmentation
Support development and execution of market research strategy, using research to develop a deep understanding of guest loyalty drivers
Use web analytic tools, internal reporting, and market research to develop and update consumer profiles and segmentation
Track and analyze emerging competition
Ensure effective synthesis of market, research, and internal data into actionable insights
Brand Stewardship
Establish brand identity for use in marketing efforts for online CP as well as CP products and promotions throughout Disney
Ensure brand is consistently represented in all initiatives throughout Disney
Develop in-depth brand framework with detailed guidelines for all communications and artwork
Marketing Strategy
Review, and revise as needed, marketing objectives with senior management
Develop strategies to meet objectives, including acquisition of new players, conversion to paid subscribers, retention/reducing churn of current subscribers, and reactivation of lapsed subscribers
Specify comprehensive marketing plans to support all strategies, with required funding, expected results and ROI
Develop strategies to support international objectives for worldwide implementation, and work with international WDIG staff to oversee region-specific initiatives
Work with synergy partners across Disney to support CP and Disney objectives
Work with WDIG online marketing staff to share best practices
Manage Marketing Function
Hire and manage Associate Marketing Manager
Create budget and forecast system, analyze marketing results and support strategic planning
Execute, and oversee execution of, all marketing initiatives to achieve marketing objectives
Work with WDIG marketing support functions, including CRM, and external vendors (identifying new vendors as needed)
Qualifications:
Bachelors Degree required, Advanced degree preferred, MBA desired
7+ Years marketing experience
People management experience required
Online experience required
Experience in entertainment or gaming preferred but not required
English language, other languages a plus
Strong proficiency in office applications, Excel, PowerPoint, Word, email, internet; basic proficiency in various applications for viewing photo and video files
Skills and Abilities:
Self starter with high level of passion, initiative, and energy
Leadership and strategic perspective with focus on results
Excellent communication skills, both written and verbal
Team player, collaborator, and negotiator
Ability to manage multiple projects, set priorities, and meet deadlines
Ability to thrive in a fast paced, constantly changing, and creative environment
Demonstrated experience in managing marketing projects and working across multiple disciplines to achieve results
Strong organizational skills and attention to detail
Strong analytical and critical thinking skills
Salary:
Competitive wage and benefits based on experience and qualifications.
Location:
Must be able to work in Kelowna, BC, Canada
Club Penguin will assist with relocation
Please send resume to:
email:
