Coins For Change 2009

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Celebrate Change

Between December 11 and 21, we encouraged our players to celebrate change by donating their time and the coins they earn playing games in the virtual world of Club Penguin to make a difference in the real world.

Our third annual Coins for Change was a huge success, and we watched with pride as kids worked together and showed their passion for helping others. From playing games to earn extra coins they could donate to throwing fundraising parties in their igloos, everyone stepped up to do their part.

In the end, more than 2.9 million players donated in excess of 4 billion coins.

Those donations to kids who are sick, kids who are poor and the environment served as votes to determine how a $1 million contribution is divided up amongst some valuable projects:

Projects and Partner Organizations

Kids who are poor

  • Nutrition program to feed thousands of malnourished and at-risk children in Haiti— Partners In Health (pih.org) works in some of the world’s poorest communities to make sure children get food, clean water, health care and education.
  • Peace centre to educate 20,000 young children displaced by war and conflict in Sri Lanka—War Child (warchild.ca) is dedicated to lessening the effects of poverty, providing education and defending and fighting for the rights of children whose lives have been torn apart by war.

Kids who are sick

  • Critical health care and treatment programs for impoverished children in Haiti—Partners In Health (pih.org)
  • Construction of a health clinic in Kenya— Free The Children (freethechildren.org), has more than one million young people involved in innovative education and development programs in 45 countries.

The environment

  • Programs to inspire children to protect coral reefs in Indonesia, wetlands in China, and forests in South America to ensure food and clean water for communities and critical habitat for sea turtles, orangutans and other endangered species—Rare (rareconservation.org) supports real-life superheroes in more than 50 countries to protect the world’s most endangered animals forests, rivers, oceans and the people that live near them.
  • Scholarships and educational programs focused on protecting the African wild dog, the elephant and the snow leopard. Wildlife Conservation Network (wildlifeconservationnetwork.org) works to protect endangered species and the places they live by supporting conservationists who demonstrate entrepreneurship through innovative projects.