Coins for Change 2009

Celebrate Change

Between December 11 and 21, we encouraged our players to celebrate change by donating their time and the coins they earn playing games in the virtual world of Club Penguin to make a difference in the real world.

Our third annual Coins for Change was a huge success, and we watched with pride as kids worked together and showed their passion for helping others. From playing games to earn extra coins they could donate to throwing fundraising parties in their igloos, everyone stepped up to do their part.

In the end, more than 2.9 million players donated in excess of 4 billion coins.

Those donations to kids who are sick, kids who are poor and the environment served as votes to determine how a $1 million contribution is divided up amongst some valuable projects:

Kids who are poor - 33%

$165,000 Canadian dollars will go to a nutrition program to feed thousands of malnourished and at-risk children in Haiti.
$165,000 Canadian dollars will support a peace centre to educate 20,000 young children displaced by war and conflict in Sri Lanka .

Kids who are sick – 31.5%

$157,500 Canadian dollars will help pay for critical health care and treatment programs for impoverished children in Haiti.
$157,500 Canadian dollars will go to build a health clinic in Kenya.

The environment – 35.5%

$177,500 Canadian dollars will be invested in programs to educate and encourage children to protect the environment and wildlife in Indonesia, China and South America.
$177,500 Canadian dollars will support scholarships and educational programs focused on protecting the African wild dog, the elephant and the snow leopard.

Thanks for getting involved and doing your part!

We recognize the desire to help others doesn’t end with Coins for Change, so we’ve come up with some ways we can help our players extend that spirit of giving throughout the year.

For more on the projects and organizations Coins for Change 2009 supports, click here.

Coins for Change 2008

To find out more, click here.