Between December 11 and 21, we encouraged our players to celebrate change by donating their time and the coins they earn playing games in the virtual world of Club Penguin to make a difference in the real world.
Our third annual Coins for Change was a huge success, and we watched with pride as kids worked together and showed their passion for helping others. From playing games to earn extra coins they could donate to throwing fundraising parties in their igloos, everyone stepped up to do their part.
In the end, more than 2.9 million players donated in excess of 4 billion coins.
Those donations to kids who are sick, kids who are poor and the environment served as votes to determine how a $1 million contribution is divided up amongst some valuable projects: